Research Recruitment & Communication

Recruitment and Retention

Recruitment and retention are an integral part of research studies, yet they can be one of the most challenging aspects of an investigation. CTSI's individualized support for researchers and their study teams includes:

• Developing a customized recruitment and retention strategy for any Penn State human subjects research study

• Providing support and training for institute recruitment tools, including , ResearchMatch and

• Reviewing and providing feedback about recruitment materials, including recruitment flyers and letters

• Providing feedback relating to study design

• Helping to develop a study recruitment budget

Communication

How research is communicated to different audiences is important for both volunteer recruitment and for dissemination of results. Research recruitment and communication consultations include:

• Identifying audiences and appropriate messaging for each

• Lay summary assistance

• Recruitment material review (in partnership with the institute's Recruitment and Retention Project Manager)

• Advertising strategy for recruitment (in partnership with the institute's Recruitment and Retention Project Manager)

• Media training (in partnership with Penn State Health's Office of Marketing and Communications)

• Study recruitment poster templates

• Online visibility enhancement suggestions